Articles written by Anita Saran

The environmentally friendly Museum of Troy in Canakkale is an architectural gem which celebrates legendary Hisarlik.

Jul 22, 2011 - Anita Saran

Much hype has been built up around Valentine's Day by the media, which wants you to spend your precious money on a farce.

Feb 9, 2011 - Anita Saran

You don't have to suffer plain, old, boring walls anymore. Texture walls using paint, potatoes and sponge.

Dec 31, 2010 - Anita Saran

This is part of my series on interpreting the hexagrams of the I Ching. Notes on how the hexagrams apply to real life and the importance of keeping notes.

Dec 18, 2010 - Anita Saran

Learn to tend a damaged liver and pancreas with health drinks, organic vegetables and fruits and find out how smoking damages the organs.

Nov 1, 2010 - Anita Saran

A guide from Sunaina's life: learn how to control blood glucose levels, find out whether gall bladder removal leads to weight gain and more.

Nov 1, 2010 - Anita Saran

This is part of my series on interpreting the hexagrams of the I Ching. I always keep notes on how the hexagrams apply to real life. I always track results.

Oct 2, 2010 - Anita Saran

This is part of my series on interpreting the hexagrams of the I Ching. I always keep notes on how the hexagrams apply to real life. I always track results.

Sep 26, 2010 - Anita Saran

Some believe that only the enlightened can survive 2012 to enter the Golden Age of Aquarius. Learn tips for enlightenment.

Aug 22, 2010 - Anita Saran

What is the definition of an 'idea'? This article answers the question through the views of experts and examples.

Aug 15, 2010 - Anita Saran

Although writing humour is difficult, if accomplished, it can evoke an emotional response - the goal of all advertising.

Aug 15, 2010 - Anita Saran

Drayton Bird, former International Creative Director of Ogilvy & Mather, believes that high profit and good quality creative are linked.

Aug 15, 2010 - Anita Saran

From a door-to-door salesman, David Ogilvy became the founder of one of the world's biggest advertising agencies. Some little known facts about him.

Aug 15, 2010 - Anita Saran

Reading as a writer is different. A writer reads slowly, relishing every well-constructed sentence, identifying theme, weaknesses, etc.

Aug 15, 2010 - Anita Saran

The fulfillment letter is an important element in a direct mail campaign. It creates an ongoing relationship between the direct marketer and the consumer.

Aug 7, 2010 - Anita Saran

The brochure is the place for expanding and building on the creative idea for a direct mailer.

Aug 1, 2010 - Anita Saran

It's easy to write great Response Device copy when the offer is great.

Jul 25, 2010 - Anita Saran

Example of Direct Mail for Hindustan Lever that makes a great offer and engages and involves the reader.

Jul 18, 2010 - Anita Saran

This brochure with the details about Windsor Manor suites goes along with the fulfillment mailer to the CEO.

Jun 19, 2010 - Anita Saran

Letter No. 2 to the CEO in the Welcomgroup Direct Mail Campaign follows as 'fulfillment' to the previous letter which asks for his 'Secret Vote.'

Jun 7, 2010 - Anita Saran

A letter to regular guests of the Windsor Manor Sheraton hotel seeking their opinion and motivating them to stay at the hotel again.

May 30, 2010 - Anita Saran

Letter to a CEO's secretary who would make travel arrangements for her boss. This is part of an award-winning direct mail campaign for a hotel.

May 16, 2010 - Anita Saran

The second direct mail letter in an award-winning campaign for a Sheraton hotel in Bangalore.

May 8, 2010 - Anita Saran

The brochure is where the copywriter can explore and develop his creative idea and describe the product he's selling in detail.

Apr 18, 2010 - Anita Saran

Write a Response Device that boosts response. A response device is like a mini advertisement and must present the creative idea and benefits in a nutshell.

Apr 11, 2010 - Anita Saran

Here is an example of a sales letter for cosmetics for direct response copywriters.

Apr 4, 2010 - Anita Saran

Former International Creative Director and Vice Chairman of Ogilvy & Mather, on enriching the Database, the foundation of good creative.

Feb 21, 2010 - Anita Saran

The best advertising is the result of Copywriters and Art Directors working as a team says Drayton Bird, former International Creative Director of Ogilvy & Mather.

Feb 7, 2010 - Anita Saran

Does glossy creative for insurance or banking work well? What about illustrations and cartoons?

Jan 31, 2010 - Anita Saran

Tips from Drayton Bird on how to improve response rates to financial ads and mailings with tables, easy-to-fill application forms and refund offers.

Jan 31, 2010 - Anita Saran

Is financial copywriting really different from writing for consumer products? Drayton Bird, former International Creative Director of Ogilvy & Mather shares his views.

Jan 24, 2010 - Anita Saran

Drayton Bird, former International Creative Director and Vice Chairman of Ogilvy & Mather, shows Art Directors how to make their layouts more effective.

Jan 19, 2010 - Anita Saran

Advice from Drayton Bird, former International Creative Director of Ogilvy & Mather, on the initial stages of creative evaluation.

Jan 17, 2010 - Anita Saran

Find out what the Mayan Elders themselves have to say about earth changes in the near future and how to survive doomsday.

Jan 3, 2010 - Anita Saran

Drayton Bird, former International Creative Director of Ogilvy & Mather shows how to go beyond selling products and services to building brands.

Dec 27, 2009 - Anita Saran

Drayton Bird's advice on dealing with slides, interruptions, bored clients and the importance of calmness during presentations.

Dec 13, 2009 - Anita Saran

Advice from Drayton Bird, former International Creative Director of Ogilvy & Mather, on how to seize attention in a presentation.

Dec 9, 2009 - Anita Saran

According to Drayton Bird, Former International Creative Director of Ogilvy & Mather, there are ways to get the right decision from the client.

Nov 27, 2009 - Anita Saran

Reading as a writer is quite different from reading as a reader. A writer reads slowly, relishing every well- constructed sentence, identifying theme and much more.

Nov 17, 2009 - Anita Saran

Drayton Bird, former International Creative Director and Vice Chairman of Ogilvy & Mather shows how to present direct mail, ads and TV commercials.

Nov 7, 2009 - Anita Saran

Expert views on the disadvantages of overhead projectors, which part of the creative to begin with, and more.

Nov 3, 2009 - Anita Saran

In a presentation, should the presenter push the client for comments on creative work? Should he discuss the logistics and money matters up front?

Oct 28, 2009 - Anita Saran

Being confrontational and arrogant can ruin a presentation. Also, find out how to deal with a client's questions.

Oct 27, 2009 - Anita Saran

An examination of tantric and Buddhist views on the connection between sex and enlightenment

Oct 16, 2009 - Anita Saran

Drayton Bird, former International Creative Director and Vice Chairman of Ogilvy & Mather, says theme and the right attitude are important for successful presentations.

Oct 14, 2009 - Anita Saran

This guide on how to make successful presentations deals with the venue of the presentation, the number of people attending, and the tone of the presentation.

Oct 13, 2009 - Anita Saran

This Guide for Account Executives is based on Drayton Bird's advice on effective presentation skills. Bird was International Creative Director for Ogilvy & Mather.

Oct 9, 2009 - Anita Saran

There are four basic point of view methods. The POV chosen by the writer determines how convincing his story is to the reader. It also determines his style.

Sep 30, 2009 - Anita Saran

Once advertising copywriters know what makes the perfect creative brief, they will know how to get it from the account servicing team, and write perfect creative.

Sep 28, 2009 - Anita Saran

Teachers of creative writing stress the importance of writing dialogue.

Sep 25, 2009 - Anita Saran